A new CI for medium-sized Rema Fertigungstechnik
Modern companies, especially medium-sized ones, are increasingly focusing on what drives them internally. This “license to operate” goes well beyond return targets or products. It is the company's DNA.
The Palatine company Rema Fertigungstechnik, which mainly operates in the field of plant engineering as well as precision and series parts, also wanted to go a new direction. And this was to be far removed from the usual hamster wheel of high-quality products at the lowest possible prices in the automotive supplier industry.
A milestone on the new path was a training project for young people from Rwanda who were trained as machining mechanics at Rema and then returned to their home country. “We manufacture future” developed logically as enterprise slogan, which ZIKOMM developed together with the enterprise. At the same time, a new logo was created, which is based on values such as openness, trust and tolerance in terms of design and colour effect.
The implementation of the new CI also included the new website and company brochure and the complete equipment of the company from letterhead to signage.
“High degree of trust”
Reiner Rudolphi, managing partner rema: “In the areas of marketing and communication, it was very important for me to find a good sparring partner. I found this partner with Zikomm! The question “How do I reposition my company in its external image?” requires a high degree of trust and the necessary competence of the service provider. Zikomm unites both! The result was sustainable and holistic consulting, including implementation”.